Rachel Brown
HatchBeauty Brands Enhances Data Capabilities With The Acquisition Of Trendalytics
Seizing upon a beauty trend early can mean the difference between launching a bestselling product and a dud, but, in today’s market, with trends cycling swiftly as gen Z experimenters on TikTok and skintellectuals on Reddit drive the...
Meet Jill, The Viral DTC Brand Leading The Great Female Face-Shaving Awakening
From masturbation to menopause, the beauty industry is taking down one taboo after another. The latest previously unmentioned regular phenomenon that’s being brought into the light is female face shaving, a practice Meagan Carboney, co-founder and chief brand...
What John Burry Learned About The Challenges Of Brand Incubators From Running Brandable
In the consumer packaged goods industry, a confluence of factors, including an influx of venture capital, low barriers to entry in direct-to-consumer distribution, shifting generational product preferences and retailers hungry for younger consumers, has sparked a boom in...
With Three Fast-Growing Brands So Far, Underlining Beauty Is An Incubator To Watch
Out of the myriad of brand incubators that have proliferated in the beauty industry, Underlining Beauty is making a case that it could be among the winners. Hide, its third and latest brand, propelled $1...
In The Saturated Facial Oil Category, Mila Believes Farm-Fresh Ingredients Make It Stand Out
Before couple Kelly Steffey and Hamilton Trimm began developing their brand Mila’s first product, The Clarity Oil, more than four years ago, Trimm’s exposure to skincare didn’t go further than occasionally slapping Dr. Bronner’s on his face....
LilyAna Naturals Is A Skincare Leader On Amazon. Can It Become One Beyond It?
Anyone who’s searched for skincare on Amazon has encountered LilyAna Naturals. Launched in 2014, its Retinol Cream, Face Cream, Eye Cream and Vitamin C Serum became bestsellers as consumers flocked to the giant e-tailer for ingredient-driven products....
What Makes Jillian Dempsey Tick (Hint: It’s Not Yet Another Eyeshadow Palette)
After working as a makeup artist for three decades, starting two beauty brands, launching an app and being the global color creative director of Avon, Jillian Dempsey has come across more beauty products than almost anyone on the...
