New Zero-Waste Brand Everist Is Determined To Make Sustainable Haircare Mainstream

A good hair day shouldn’t be bad for the planet. That’s the premise of Everist, a new zero-waste brand from the minds of beauty industry veterans Jessica Stevenson, former general manager at Nude by Nature and senior...

From Bold Unibrows To Colorful Braids, New Brand TooD Is A Catalyst For Self-Expression And Self-Acceptance

Almost four years ago, Shari Siadat made a change that would alter the trajectory of her life. After 24 years of plucking her unibrow in embarrassment, the first-generation Iranian American decided to grow it out. The decision was...

How Camille Rose Has Maintained Strong Momentum In The Crowded Textured Haircare Category

In a textured haircare category that’s doubled in size in less than five years to surpass $1 billion in mass-market sales, according to Strategic Solutions International, Camille Rose has been a significant growth driver. Started...

Beauty By PopSugar Producer Files For Chapter 7 Bankruptcy

Bona Fide Beauty Lab PS LLC, an outgrowth of a consultancy, incubation and investment firm founded by beauty industry veterans Pamela Baxter and Cathy O’Brien that produced and distributed PopSugar beauty merchandise under license, filed for Chapter 7...

Six Key Factors To Think About When Selecting A Logistics Partner

When it started in 2016, Vegamour was structured to handle logistics in-house. Its hero product was an eyelash growth serum in a small tube, and it could send out up to 1,000 orders a day at $2.50...

10 Behind-The-Scenes Trends Product Developer Robyn Watkins Foresees Shaping Beauty Manufacturing And Ingredient Sourcing In 2021

Robyn Watkins, who held product development roles at companies such as Smashbox Cosmetics, Arbonne International, Orly and DayNa Decker before founding Holistic Beauty Group in 2018, has had a busy year helping beauty brands navigate the...

22 Bold Indie Beauty Predictions For 2021

In its “The State of Beauty 2021” report, McKinsey & Co. forecasts the United States beauty industry will return to pre-pandemic sales in the first half of next year and reach an annual growth rate of...