Rachel Brown
Want The Right Beauty Product For You? MIME Can Help Using Selfies
MIME Inc. could relegate swatching to the beauty history books. The developer of Flawless, an app matching beauty merchandise to colors in photographs, is releasing a skin analysis tool that examines selfies to recommend products...
BeauTeaBar Becomes Aurum Rose Beauty To Raise The Bar For Natural Beauty Retailing
Out with the scold. Four years into building BeauTeaBar, founder Marissa Waller is teeing up the boutique and e-tailer for expansion by changing its name to Aurum Rose Beauty and positioning it as a leading...
The Holiday Scramble To Gain Influencer Attention Begins
Santa Claus delivers countless presents, but buzz isn’t one of them. As the holiday marketing stampede begins, beauty brands are hustling to package their social media campaigns for the critical gift-gifting season. The battle to attract the attention...
Ojai Wild And The Allure Of California In Scents
Janna Sheehan captures California in a bottle. The artisan perfumer’s new brand Ojai Wild revolves around pure botanicals sourced from her home state that are extracted for scents using a 17th-century tincture process,...
Fillaree Advocates For The Use And Reuse Of Beauty Packaging With Refillable Bottles
Alyssa Cherry is the sort of person who asks for a compost bin for her birthday. So, it’s no surprise she’s become an emerging force in bringing refillable products to beauty retailers. Fillaree, the brand...
This Founder Left Corporate Life To Encourage Women To Indulge In Skincare
Gayatri Pradhan isn’t afraid to venture far to realize her dreams. A native of India, she set out for the United States to study and eventually settle. Once employed at large companies such as Deloitte and Unilever, she...
How To Handle Retail Returns And Establish Online Return Policies
We’re sorry to report that no brands are perfect. Even those closest to perfection are likely to encounter occasional returns. Preparation for those returns is crucial for beauty companies to protect their bottom lines and reputations with retailers...
