How To Climb The Walls Of Amazon

For an emerging beauty brand, passing through the pearly gates of Amazon could very well be trickier than passing through the pearly gates of heaven. The e-commerce giant has come down hard on Amazon aspirants with...

Move Over Millennials, Gen X’er Jenny Patinkin Is Making Waves In The Makeup Brush Business

Jenny Patinkin doesn’t waste time on the insecurities of youth. Pushing 40-years-old when she began training as a makeup artist and pushing 50-years-old now, she plows past rejections to propel her namesake cosmetics brush brand...

Scentbird Upends The Department Store Fragrance Experience By Shipping Scents Monthly To Millennials

In the absence of smell-o-cellphones, selling fragrances has been notoriously difficult to accomplish outside of physical locations. Addressing the persistent proboscis problem, subscription service Scentbird has cracked the code of the digital scent business by...

Will Ingredient Sourcing Transparency Be The New Label Reading?

As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was...

Rachel Roberts Challenges Natural Beauty Brands To Take Marketing To The Next Level

For natural beauty brands, the past was far easier than the future will be. Stores are swamped with eco-friendly personal care options, and customers have plenty to choose from if they’re switching away from conventional beauty products. Rachel...

DedCool Is Really That Cool (So Says Riley Rose And Neiman Marcus)

Most people have mementoes from their teenage years they recall with a mixture of nostalgia and embarrassment. For Carina Chazanas, that memento is her first fragrance business. “When I was 16, I did a brand called Carina Chaz....

This Recovering Alcoholic Is Motivated By Her Personal Struggles To Build A Big Beauty Brand

Some people have success handed to them, and others have to snatch success for themselves. From Molly With Love founder Molly Beane is a prime example of the latter. She overcame disadvantages in her youth and personal demons...