Most Beauty Products Become Trash. Brands Are Increasingly Making Mascaras That Don’t Have To.
Even the most minimalist makeup consumer doesn’t skip mascara. The lash lifter is perennially popular and making a better one is the dream of practically every cosmetics brand that comes to market. According to data for the United...
With Ambition To Become A Premier Plastic-Free Luxury Beauty Brand, Deodorant Startup Akt London Reels In $2M In Funding
“There are many deodorants out there, but they don’t look like Akt,” says actor Andy Coxon, who founded the brand with Ed Currie, who he used to perform with. “We are quite bougie people. We like nice...
Psychedelic-Adjacent Functional Beverage Psychedelic Water Goes Viral On TikTok, Racks Up $1M In Sales
Don’t let the “psychedelic” in Psychedelic Water’s name fool you. The bubbly beverage won’t make you hallucinate. Rather, Psychedelic Water executive Felicia Hershenhorn says, “It’s bringing that...
As Many Cosmetics Brands Chase Short-Lived TikTok Trends, True + Luscious Brings A Timeless Approach To HSN
Mehir Sethi admits that her clean makeup brand True + Luscious’s television shopping and livestreaming premiere Wednesday on HSN will push her outside of her comfort zone, but she’s ready for the challenge. “The funny thing is...
Dr. Dennis Gross Skincare Co-Founder Carrie Gross On How The Brand Has Remained Relevant For Decades
While Dr. Dennis Gross Skincare features the name of the practicing dermatologist and skin cancer researcher that launched it more than two decades ago, Gross’s wife Carrie is the brains behind a lot of its operations. She...
