Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”

As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...

True Beauty Ventures’ Cristina Nuñez On Bridge Mentorship, Missteps Indie Brands Make And Hot Beauty Categories

About a year and a half ago, Cristina Nuñez and Rich Gersten set out on a novel project to establish True Beauty Ventures as a venture capital firm with operational and financial expertise focused on beauty and...

Checking In With Credo Co-Founder And COO Annie Jackson

Since its inception in 2015, retailer Credo has been at the center of the clean beauty movement. This year, that movement has experienced major shifts. It’s been challenged by a vocal group of cosmetic chemist and influencer...

Influencer Reagan Hart Brings A Circular System To Sheet Masks With New Brand Low Beauty

To Reagan Hart, low impact doesn’t mean low performance. The clean beauty and lifestyle influencer has launched the brand Low Beauty with the idea of developing effective products that don’t leave a lasting imprint on the earth....

Alternatives To Virgin Plastic Are Far From Perfect. Here’s What You Need To Know About Them.

Here’s a controversial take given the beauty industry rat race to reduce environmental impacts: Plastic is an unbeatable packaging material for certain products. Of course, the downside is that plastic packaging produces billions of units of waste each...