Why Lemon Laine Waited So Long To Introduce E-Commerce—And How It’s Doing It Differently Now
When Laura Lemon started natural beauty and wellness retailer Lemon Laine three years ago, she made an unusual move not to launch e-commerce. “I always follow my gut and do things that excite me, and I wasn’t feeling...
Inside The Box: Solving The Mysteries Of Paper Packaging
Bottles, jars and tubes aren’t the only beauty packaging units affecting the environment. Secondary packaging is a big part of the story, too. “Sixty-five-plus percent of secondary packaging is made out of paper,” said Nader Naeymi-Rad, co-founder of...
Meet The Black Entrepreneurs Fighting Discrimination In The Beauty Supply Sector
Beauty supply stores are staples of the Black community, places where women stock up on haircare items like relaxers, edge control, extensions, wigs and a hodgepodge of other products. Quantity, though, doesn’t necessarily equal quality. Brittney Ogike, who...
Sanctuaire Is Building An Online Luxury Beauty And Wellness Oasis For BIPOC Brands And Shoppers
Three years ago, Courtney Arrington-Baldwin began seeking $2 million to fund a wellness retreat for Black and brown women. Even though she was ideally suited to open it—trained as a civil engineer, she’d managed $1 million to $93 million...
How Lawless Beauty Scores At Sephora By Expanding Clean Makeup’s Reach
Annie Lawless’s business trajectory is the encapsulation of food trends translating to beauty. Diagnosed with celiac disease at 12 years old, she dropped out of law school in 2010 to launch cold-pressed juice brand Suja...
