Busy Bee: Beekeeper’s Naturals Sees Sales Spike, Launches Product Amid COVID-19
It’s not business as usual for any company right now. While most have been hit hard by the economic slump caused by the coronavirus pandemic, some are well-situated to respond to consumers’ needs during the crisis.
BioClarity Pushes Forward With New Sunscreens To Diversify Its Assortment
Debuting merchandise during a global crisis is a risky move both from a sales and public relations perspective, but that’s not deterring clean and (literally) green skincare brand BioClarity from launching two products. The brand spent two...
As Shoppers Turn Their Attention To Amazon, Results Are A Mixed Bag For Indie Beauty Brands
Commanding nearly 40% of the American e-commerce market prior to the pandemic, Amazon has become online shopping’s chief artery during it. For a beauty industry that’s long had a lukewarm relationship with the e-tail giant, the centrality...
Boots’ Bestselling Acne-Busting Cleansing Bar Does Boffo Business At Ulta Beauty, Too
Two years ago, Philip Taylor kept stock of his brand Carbon Theory’s Breakout Control Cleansing Bar under his desk at the shopping center company Westfield, where he worked as a senior commercial acquisitions manager. During breaks, he...
Hynt Beauty Joins Ulta Beauty’s Growing Clean Cosmetics Selection
Ulta Beauty’s assortment is getting more colorful with the addition of Hynt Beauty. The clean cosmetics brand has entered 100 doors with its Duet Perfecting Concealer and Aria Pure Lipstick as part of the chain’s Sparked program focused...
