Rachel Brown
Branded Acquires Puracy As It Doubles Down On Its Interest In Beauty, Personal Care And Lifestyle Brands
Branded is burrowing into its category focus on beauty, personal care and lifestyle goods with the acquisition of Puracy, a personal care and household cleaning brand using natural ingredients. Terms of the deal weren’t disclosed, but...
When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At what point in your business did you start paying yourself? Why then, and what amount?...
From Etsy To QVC: Gen X And Baby Boomer Haircare Brand Maison 276 Is Accelerating As More Women Embrace Their Grays
It almost seems like Maison 276 CEO and founder Angel Cornelius was destined to create a beauty company with products for women with gray hair, but it took a while for the former hospital administrator to pursue...
Pound Cake Does For Red Lipstick What’s Long Been Done For Foundation—Create The Right Match For Consumers’ Skin Tones
How can a woman find the perfect red lipstick if red lipsticks haven’t been made for her in the first place? That’s a question that fueled Camille Bell to start Pound Cake, a new cosmetics brand rejecting...
American Med Spa Association’s Alex Theirsch On The Business Impacts Of Linda Evangelista Claiming CoolSculpting “Disfigured” Her
The med spa industry has had a rough go of it lately. Last year, it was dealt a blow by coronavirus-related closures. Last month, as med spas battled to recover revenues from the depths of the pandemic,...
Selena Gomez’s Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics Team Up To Break Mental Health Taboos
Rare Beauty, Loum Beauty, Philosophy And Benefit Cosmetics have reunited for the second round of #BeautyCares, an campaign in partnership with the nonprofit National Alliance On Mental Illness committed to ending mental health...
LilyAna Naturals Makes A Big Move Beyond Amazon With A Nationwide Rollout At CVS
Hey TikTok-fueled CeraVe, a new player on retail shelves has its sights set on “switchin’ the positions” in the skincare market with you. LilyAna Naturals strives to be hottest drugstore beauty property at local pharmacies throughout the...
