Retail Report
Hynt Beauty Breaks Into The Detox Market’s Makeup Assortment
Hynt Beauty is launching at The Detox Market as it gains brick-and-mortar traction. Meryl Marshall, co-founder of the natural makeup brand, readily admits breaking into retailers is difficult for a small beauty player trying to make headway in...
PocketGel’s 23-Year-Old Founder Scored 500 Walmart Doors In An Hour
Nathan Failla was more stressed than he’d ever been in his 23 years of life. Studying for exams at Duquesne University, which Failla graduated a year before, didn’t come close to the pressure he was under to...
Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment
Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month.
Summer’s Over: Beauty And The Business Of College Bookstores
Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she...
Peace Out Offers Selfie-Perfecting Zit Stickers For Instagramming Millennials
Can an acne antidote be cool? Peace Out is counting on it. The brainchild of one-time pimple-ridden Enrico Frezza, the brand has entered Sephora out of the gate with a three-year exclusive retail...
These Teens Launched A Bath Brand At Ulta Beauty (We Feel Inept)
Sisters Isabel and Caroline Bercaw are going to have kick-ass college applications. While most teenagers are padding their credentials with sports and student council, the 16-year-old and 15-year-old co-chief creative officers led their...