Claire McCormack

Sustainable Period Care Specialist Saalt Enters Neiman Marcus, Bloomingdale’s, Macy’s And Nordstrom
Saalt, the period cup category leader at Target since 2019, is expanding its retail reach into department stores with a new line of leakproof underwear. Called Saalt Wear, the size-inclusive...

Delay Spray Maker Promescent Launches At GNC And Walmart, Readies For Court Date With Reckitt Benckiser
Sexual wellness brand Promescent will enter GNC’s 6,000-plus doors this month. The chain will carry the brand’s marquee product, Delay Spray, along with sexual supplements VitaFLUX and VitaFLUX for Women, both $49.95, Warming Female...

Huda Kattan’s HB Angels-Backed Sexual Wellness Brand Ketish Launches Its First Product At Sephora France
Ketish is having a whirlwind launch. Last month, the stylish sexual wellness brand founded by former Huda Beauty product development manager Emaan Abbass debuted with significant fanfare and a flurry of

After A Refresh, British Brand Nubyén Enters The US Via Revolve, Net-A-Porter And Walmart Prestige
Nubyén arrived on the British beauty scene in 2016 with a single product, Nubyén Nude, now its bestselling plumping lip gloss. The clear gloss product containing vegan and natural ingredients like hyaluronic...

“Standing The Test Of Time”: CBD-Infused Skincare Brand Nakie Coquette Debuts With Collectible Face Oil
As the pandemic carries on, beauty brands are emerging that came to fruition thanks, in part, to the realities of life during it. For some new beauty entrepreneurs, previously unimaginable free time spurred them...

Former Luxury Lingerie Execs Launch Online Pleasure And Intimate Care Shop Afterglo
When two women who came up through the world of luxury lingerie launch a sexual wellness e-commerce website, you know it has the potential to be beautiful. Montreal-based Afterglo doesn’t disappoint.

New E-Commerce Player Pothos Beauty Marries Digital Innovation And Inclusivity
Pothos Beauty’s Instagram profile may have a retro vibe, but don’t be fooled by it. The new e-commerce platform’s functionality is very futuristic. Founder Diamond Hawkins, an artist, former model and makeup artist, has joined...