Claire McCormack
“A Lot Of Opportunity”: How Upstart Menstrual Product Brands Are Benefiting From The Tampon Shortage
As large tampon makers struggle to fill retail shelves, consumers are flocking to alternative brands with available menstrual essentials. Last week, The Flex Company, which sells menstrual cups and discs at...
Science-Driven Beauty Startup Seaspire Raises $3M To Create Sustainable Skincare For Women Of Color
Helmed by scientists Camille Martin and Leila Deravi, Seaspire has raised a $3 million seed round to finance a premium eco-conscious skincare line launching next year with products for women of color containing an ingredient...
Eco-Conscious Oral Care Brand Plus Ultra’s Post-Acquisition Surge
In 2019, Plus Ultra founder Christina Ramirez was trying to secure seed funding to bankroll her sustainable oral care brand’s expansion beyond Whole Foods, where she incubated the concept for it six years earlier...
Sexual Wellness Brand Foria Launches Its First-Ever CBD-Free Products
Pioneering intimacy brand Foria lived at the intersection of two taboo categories—cannabis and sexual wellness—before either enjoyed the level of acceptance they do today. It launched THC-enriched sex...
Hormonal Health Specialist Wile Enters 6,500 Walgreens Stores, Expects To Double Sales
Wile’s winning streak is continuing. On the heels of launching at Whole Foods and closing a $3 million seed round, the women’s hormonal health brand has rolled...
From Boob Jobs To Breast Wellness: A New Generation Of Brands Is Evolving The Beauty Industry’s Relationship With Breasts
The beauty industry has long preyed on insecurities about breasts with products and procedures designed to have them fit a narrow societal ideal. To this day, most of the beauty offerings for breasts...
New Sexual Wellness Brand Playground Creates Lubricants To Enhance Different Sexual Sensations
Playground recognizes that pleasure isn’t one size fits all. With the thesis that different libidos should have different lubricants, the sexual wellness brand launches today with four varieties of lube aimed at women available on...
