Claire McCormack

Former Collegiate Athlete And Model Jamie Lea Has Gone From Being Laid Off To Launching CBD Brand Toastyy
Starting college can be stressful for any student, but, when you enter school as a Division I athlete, the transition can be especially jarring. “I was not ready for just how hard it was on my...

Meet Beauty Independent’s New Editor Taylor Bryant
Like many beauty brands, Indie Beauty Media Group, parent company of Beauty Independent, had to make a hard pivot when the pandemic hit. The robust trade show schedule that supported it came to a jarring halt,...

These Five New Beauty And Sexual Wellness Brands Are Here For Consumers’ Post-Pandemic Needs
If Beauty Independent editors’ inboxes are any indication, brands are diligently planning for warmer months, when consumers can congregate outside and maybe get a bit rowdy. Recent pitches scream: Stylish razors! Body toning tools and creams!...

Concept Store Project Gaia NYC Opens In Manhattan, Partners With C.O. Bigelow
What will New York City retail be like after the pandemic? Project Gaia NYC wants to be the blueprint. The new initiative from Shriya Bisht Misra and Danielle...

Following A Relaunch, Susteau Brings Waterless Haircare To Sephora
Following a total revamp, waterless personal care brand Susteau has sealed a major retail deal. On April 20, the brand formerly called OWA Haircare will launch waterless haircare products, including $29 Moondust...

Luxury Intimate Was Ahead Of Its Time. Now, The World Is Ready And So Is The Brand
Intimate care products aren’t exactly ubiquitous in 2021, but it’s definitely much easier for consumers to find a vulva serum or arousal booster today than it was five years ago, when Slovenia-based brand Luxury...

What’s Next For Westman Atelier?
Prestige makeup had a tough go in 2020. Sales in the segment dropped 35%, according to The NPD Group. Westman Atelier dodged the slump. The brainchild of celebrity makeup artist Gucci Westman...