Erica La Sala
Why Retail Media Networks Are Gaining Traction In Beauty And Beyond
As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies looming next year—brands are diversifying their spend, and the retail media network is emerging as...
How To Be Transparent In A Complex Beauty Industry, According To Beauty Industry Experts
Beauty shoppers today are clamoring for purpose-driven brands that truly walk the walk. They have keen eyes for greenwashing and are wary of broad-sweeping claims, but real sustainability strides, ingredient substantiation and other measures to adhere to...
Looking To Boost DTC Sales? Nik Sharma Recommends Emerging Brands Focus On Three Key Areas
If a direct-to-consumer brand founder fell asleep five years ago and woke up in 2022, she might think she was in the middle of a nightmare. Broken supply chains, high customer acquisition costs and record inflation have led...
From Being Careful About COGS To Creating Unique Bundles, Beauty Brands Discuss Retail Strategies That Work
In the late 2010s, direct-to-consumer (DTC) brands bypassing middlemen, most notably traditional retailers, achieved success by amassing large customer bases at relatively low cost. Today, things aren’t as they once were. In an exceedingly saturated market, the costs...
Ulta Beauty’s Resilience, Sephora’s Haus Labs Partnership And Best Buy’s Beauty Move: A Look At May 2022’s Big Retail News
Following heady holiday gains, mass-market retailers experienced a sobering first quarter as rising costs pummeled profits. Despite the challenges, the beauty category remained strong, helping buoy sales and draw customers. Below, we summarize recent retail news. Retail Spending...
Two Pandemic Transplants Are Bringing Clean Beauty Retail To Austin
Best friends for nearly ten years, Ashley Grabill Young and Cissy DeLuca bonded over their love for all things clean beauty and wellness while working at technology firms in San Francisco. “We were always trying new treatments and...
Livestreaming Beauty And Fashion Platform Buywith Raises $9.5M In Seed Funding
Buywith, a beauty and fashion livestreaming startup enabling hosts to shop alongside users in real time, has closed a $9.5 million seed round. IgniteXL Ventures, the global seed fund specializing in technology-driven beauty and wellness investments...
