Faye Brookman
Textured Hair Product and Data Expert Romina Brown On What To Expect In The Haircare Category Next Year
As president and CEO of category management firm Strategic Solutions International, Romina Brown has a unique vantage point on the future of the textured haircare business. Partnered with Nielsen, she has access to a cloud-based portal...
Early Sales, E-Commerce And Self-Care Boosted Indie Beauty Brands On Black Friday And Cyber Monday
A confluence of rising online sales, an area of strength for emerging companies, and an earlier kickoff to holiday shopping promotions paid off for indie beauty on Black Friday and Cyber Monday. With more people at home and...
What’s It Going To Take To Turn Around The Makeup Category?
The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...
Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category
Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...
Halloween Could Be Spooky For Beauty This Year
The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...
Can Iconic London’s American Invasion Lift Makeup Sales?
The slowdown in makeup sales doesn’t deflate Selma Terzic’s outlook. In fact, the CEO of Iconic London hopes to ignite a resurgence of cosmetics sales in the United States as she expands the brand stateside. Iconic London...
Young King Makes Sure Black Boys Aren’t Left Out Of The Textured Haircare Segment
Black boys have textured hair, too. Even with all the innovation over the past several years in the textured haircare segment, Cora Miller couldn’t find products for the curly tresses that began sprouting from her son Kade’s head...
