Rachel Brown
Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl’s Locations
The beauty retail landscape is being reshaped by marriages between major chains. Less than a month after the revelation that Ulta Beauty will open more than 100 in-store formats at Target locations in the fall of next year...
As The CBD Market Matures, E-Tailer Poplar Diversifies Its Assortment And Releases A Wellness Catalog
Poplar is evolving beyond its CBD e-tailer beginnings. With the input of Blair Lauren Brown, creator of early CBD beauty brand Verté Essentials, who joined the company started by CEO Beryl Solomon as co-founder and chief product...
Under The Stewardship Of Beauty Industry Veteran Conny Wittke, Superzero Is Upscaling Zero-Waste Haircare
Superzero is out to be the Tesla of plastic-free haircare bars. “If we’re right, the bar will become the next bottle,” says Gurval Caer, former vice chair and CMO of digital agency Wunderman and co-founder of messaging...
This New Skincare Brand Is Like Your Personal Mental Health Coach
“I’ve always been a person that’s consistently trying to work on myself, trying to better myself,” says Marley Marl, a deejay and artist captured by director Julia Ngeow in Selfmade’s video featuring three members of...
How Verishop Is Building Its Beauty Assortment For Millennial And Gen Z Shoppers Changed By The Pandemic
Verishop launched in July of last year with an ambitious plan to do for vendors and online shoppers what Amazon hasn’t: be a source of quality brand information, curation and discovery. In the little over a year...
Has The Beauty Industry Reached Peak Incubator?
Before releasing The Ordinary in 2016, the brand that changed skincare with affordable, ingredient-centered products, parent company Deciem had developed at least a dozen brands. Named for the Latin word for “tenth,” founder Brandon Truaxe steered it...
Rufescent Wants All Women To Be Able To Find The Right Red Lipstick For Them
Until Kristin McIntyre was 28, she stuck to colorless ChapStick on her lips. “I’m five-three and super petite, and my lips are just like damn, they’re the first thing you see, and I hated the idea of emphasizing...
