Cleo+Coco’s New Look Elevates Natural Deodorant

Deodorant isn’t a personal care postscript—and Cleo+Coco founder Suzannah Raff doesn’t think it should look like it is. She teamed up with the agency We Are Purpose nearly a year ago to modernize her natural deodorant...

Four Moms Join Forces To Create Skincare Brand Stryke Club For Boys

When friends Stacy Blackman and Nicole Brooks looked for skincare products suiting their teenage and preteen daughters, they discovered plenty. When they did the same for their teenage sons, they came up empty. “There was nothing a boy...

This Company Wants To Be The Beauty Pie Of CBD

In a first for the CBD segment, Verdant is stripping markups from its prices to sell products at cost. The direct-to-consumer brand joins Beauty Pie and Public Goods in bringing transparency to the financial model of consumer...

Watch Out Fragrance. CBD Is Becoming A Contender For Valentine’s Day Sales.

In a recent blog post on its CBD and Tepezcohuite Body Oil, Life Elements highlights a review that raves, “This bottle of magic works as lubricant. The oil’s not advertised as that, nor have I seen another...

Tesco Veteran John Burry Named President Of Millennial-Focused CPG Brand Incubator Brandable

Gen Xer John Burry has entered the scene at Brandable, the hotbed of millennial-centered consumer packaged goods brands such as feminine health products player Queen V and hair-strengthening specialist Grow Girl. The retail and investment veteran has...

Makeup Artist Brit Cochran Uses Her Discerning Eye To Cultivate New E-Tailer Launch Party’s Prestige Indie Beauty Selection

Brit Cochran isn’t a fan of beauty retail chains. “I find the big stores to be dirty, and I think they’re overwhelming. They don’t have a strong aesthetic vision,” says the makeup artist. “I wanted a place that...

We Are Wild Expands Its Solid Skincare Concept Into Sunscreen And Urban Outfitters

We are Wild is building a solid foundation for its solid skincare business. The outdoor lifestyle brand centered upon concentrated stick products has launched online at Urban Outfitters with a new offering, Solid Block Active Cannabis Sunscreen,...