How pH-D Feminine Health Has Built A Big Business Addressing Vaginal Issues

As the founder and CEO of women’s wellness brand pH-D Feminine Health, Deeannah Seymour has to be very comfortable talking about bodily issues that many people consider embarrassing. “My staff said to me, ‘You realize you’re going...

Fifth & Root, A New CBD Brand Centered On Cannabis Science, Enters Anthropologie

Motocross rider-cosmetic chemist-cannabis beauty entrepreneur is a highly unusual multi-hyphenate, but it makes perfect sense in Vanessa Florentino’s case. The founder of new cannabis beauty brand Fifth & Root’s early encounters with plant-centered topical formulas were during...

Wild Spirit Is Changing The Way Fragrance Is Done In The Mass Market

Even before she launched her luxury fragrance brand Raw Spirit, Joyce Lanigan had an idea for a mass-market extension of her business that drastically diverged from the conventional perfumes on the shelves of pharmacies and big-box stores...

Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year

There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....

Niche Fragrance Brand Commodity Set For A Rebirth Under New Ownership

Commodity is rising from the ashes. Europerfumes has acquired the niche fragrance brand for an undisclosed amount and is bringing it back to the market. The news was revealed Wednesday in a one-minute video entitled “The...

Veteran Beauty Editor Kelly Atterton’s New LA Store Aims To Build Indie Beauty Brands’ Businesses

There remains an analog interaction at the core of increasingly digitized beauty journalism: the deskside. Kelly Atterton, beauty director of C Magazine and former West Coast editor of Allure, has experienced the rite involving a founder or representative...

Gloryscent Beauty Joins A Growing Group Of Skincare Brands Catering To Women Of Color

Haircare and color cosmetics have undergone inclusive transformations. Now, it’s skincare’s turn. The hot beauty segment is starting to seriously cater to a diverse clientele with emerging brands like Bolden, Epara, Rose Ingleton MD, Violet...