Rachel Brown
DTC Vitamin Powerhouse Ritual’s Next Moves: Retail, Advocacy, Sustainability Measures And More Ingredient Traceability
If you need a rebuttal to the “direct-to-consumer brands are dead” narrative, consider Ritual. Started by founder and CEO Katerina Schneider in 2016 with a women’s multivitamin, the supplement brand has surpassed $100 million in revenues via...
New Luxury Brand Ever Amid Elevates Beauty Essentials To Everyday Art
“It’s the age-old story, make something for yourself, and you will want to share it with the world,” says Nadine Boyd, founder of the new brand Ever Amid. “That’s really where it came from.” In Boyd’s case,...
Selva Ventures On What It Takes To Build A Mainstream CPG Brand
Selva Ventures has what seems like a very straightforward mission of investing in brands that make consumers’ lives better. However, accomplishing that mission is anything but straightforward. There are the complicated matters of sorting through distribution strategy...
NielsenIQ: Small CPG Brands Are Set To Gain Market Share As Consumers Increasingly Engage With Them
Small consumer packaged goods brands are poised to gain greater market share, according to Andrew Criezis, SVP and general manager of small business for NielsenIQ. He draws that conclusion based on a worldwide study entitled “Brand Balancing...
What Will The Sustainable Beauty Store Of The Future Be Like?
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 11 retail and sustainability specialists, beauty industry experts and brand founders: What will the sustainable beauty store of the future be like?
Formula Botanica’s Lorraine Dallmeier Says Beauty Isn’t Getting Real About Sustainability Unless It Focuses On Degrowth
Businesses racking up carbon credits as they launch product after product, even if those products housed in recyclable packaging, aren’t going to save the earth. Biologist Lorraine Dallmeier, CEO and owner of Formula Botanica, the online organic...
HelloBiome Launches To Help Companies Gain Insights Into The Skin Microbiome To Make Products Effective For It
Did you know that people with similar dry patches can have vastly different skin microbiomes? That’s among the insights HelloBiome, an AI-powered microbiome assessment and data platform by the people behind microbiome-friendly skincare brand Dr. Elsa...
