Rachel Brown
Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2022
Since 2019, we’ve turned to Julie Pefferman annually to prognosticate on beauty trends set to surge in the year ahead. She’s been spot-on about many of them. Last year, she identified regenerative beauty, niche products, mental health...
Meet The 26-Year-Old Cosmetic Chemist Striving To Set A New Standard For Sustainable Beauty
When Aubri Thompson named her skincare brand launched last year The Rebrand, it wasn’t because it was a refresh of an earlier brand. Instead, it was because she wants to rebrand the concept of the three Rs—reduce,...
The Beauty Brands, Products And Trends Thriving At Thrive Market
Thrive Market is billed as Whole Foods meets Costco online, but that’s not a completely apt description in some respects. The digital market tries hard to banish the “whole paycheck” notion from natural and organic grocery shopping by...
Indie Beauty Brands Experience Average Order Value Gains And Strong Demand For Self-Care Amid Disappointing Black Friday And Cyber Monday Sales
Nearing the end of a year in which the pandemic stubbornly refused to disappear and the global infrastructure underpinning the consumer packaged goods industry buckled, the fervor surrounding Black Friday and Cyber Monday faded as consumers spread their...
Amazon Business Buyer Suma Brands Purchases MedZone
Suma Brands is in the MedZone. The Amazon brand acquirer has purchased the company behind sports personal care and skincare brands MedZone, SweatZone and Zone Naturals, maker of the natural anti-chafe stick Chub Rub. Terms of...
Le Mini Macaron’s US Business Sweetens With A Target Launch
Le Mini Macaron is finding its retail sweet spots in the United States. The brand known for its Gel Manicure Kit featuring a macaron-shaped LED light launched at 250 Target doors for the fourth quarter and will...
What Happened When Skincare Brand Crude Stopped Advertising On Facebook And Instagram
When Crude participated in the Stop Hate for Profit campaign in June of last year calling on companies to boycott Facebook for allowing hate and extremism to spread on its platforms, founder and CEO Denise Cartwright...
