Knowledge
How Can Luxury Beauty Be Relevant To Today’s Consumers?
In this edition of Beauty Independent’s series posing questions relevant to indie beauty, we ask 19 retail, branding, design, product development and marketing experts the following: Despite prestige beauty rebounding this year, there’s been a strong focus on...
Logistics Experts On Keeping Shipping Costs Down, Selecting The Right 3PL Partners
If the centrality of logistics to startups wasn’t clear before, the pandemic-stoked supply chain chaos has made it painfully so. “Inventory is capital, so knowing your inventory and using a tracking system is the...
Beauty’s New Class Of Lifestyle Brands
When Violette Serrat set out to develop her brand Violette_Fr with 11 stockkeeping units across six categories, including makeup, skincare, haircare and fragrance, not everyone was completely sold on the concept. She recounts an advisor teased her...
The Future Of Color Cosmetics Involves Making Makeup Fun Again, According To Mintel
Makeup took a significant hit during the pandemic, but Sarah Jindal, associate director of global beauty and personal care at Mintel, predicts the future of the category won’t be all doom and gloom. “There have been challenges,...
Beauty Looks To Have A Strong Holiday Shopping Season This Year And Hot M&A Market Next Year
With rising inflation and persistent labor shortages affecting the supply chain, brands are feeling the pinch. The good and bad news is the conditions aren’t likely to be static, according to Christina Adams, a...
Unpacking The Future Of The Subscription Beauty Box Business
The beauty subscription box business boomed last year after the pandemic spread worldwide. With stores closed and people hunkered down in quarantine, home delivery of beauty products became a crucial vehicle for sampling. FabFitFun’s 2020 revenues soared...
