Social Beauty
This Week In Social Media: How Different Platforms Are Impacted By Political Machinations
This election cycle, the line between social media and politics has become blurred, if not completely obliterated. Whether you’re using social media for personal use, business use, or both, there’s no escaping politics. Pre-social media, you could...
Social Media On Defense: Five Developments From The Digital Week That Was
Just when you thought this year couldn’t get any tougher, this week brought protests and boycotts in the wake of white police officer Rusten Sheskey firing seven shots at the back of Black man Jacob Blake in Kenosha,...
Five Breakthrough Skinfluencers To Follow On TikTok Right Now
If YouTube spawned powerful makeup influencers, TikTok is turning creators into skincare superstars. The rise of skincare content on the gen Z-dominated social media network—there are exploding pimples, amazing glow-ups, cool new brands, forgettable and unforgettable trends, and...
From Activism To Advertising, Five Social Media Developments From This Week
Social media is a mess. As 2020 continues to deliver curveballs to humanity, it’s become quite clear that change needs to happen and happen fast. The platforms we rely on to connect with others and conduct our...
This Week In Social Media: Platforms Address Misinformation And Bullying
It’s been a historic week for the United States. Former Vice President Joe Biden, the presumptive Democratic presidential nominee, named Sen. Kamala Harris to be his vice-presidential running mate. Social media was abuzz...
With The TikTok Ban Looming, Beauty Brands Look To Diversify Social Media Strategies
A little over a year ago, TikTok creators posted videos of themselves using Hero Cosmetics’ Mighty Patch zit stickers with the hashtag #schoolsurvivalkit. The brand’s campaign, unusual for the beauty industry at the time, reached an audience of...
