Rachel Brown
Direct Sales Beauty Companies Market Makeup, Moisturizers And Social Missions
Andrew McBride, a 10-year veteran of the direct sales industry, was accustomed to companies with sales and recruitment as their chief objectives. Altruistic efforts were sometimes warmhearted corporate responsibility projects, but not a reason for being. McBride’s...
Life Elements Endures Many Elements Of Business Life On The Way To Strength
Martha Van Inwegen is the Madonna of entrepreneurs. She reinvents herself to stay relevant. Van Inwegen’s been a Feng Shui consultant, beekeeper, intimacy products vendor, website development specialist and, now, and a natural cleansing wipes...
Jodi Katz On The Power Of Packaging To Communicate Brand Stories
Looking good is not all there is to the business of good looks. In today’s inundated beauty marketplace, Jodi Katz, founder of creative agency Base Beauty and former U.S. creative director of L’Occitane en Provence,...
Zoe Organics Strides Past Stumbles Into Stores
Zoe Organics founder Heather Hamilton has learned a lesson she’d rather have skipped: sometimes a retail setback can position a business for better store success. The mom and baby brand launched on Nordstrom’s website and...
CAP Beauty Stops In L.A. On The Way To Global Supremacy
CAP Beauty is bent on world domination, but is taking on Los Angeles for now. In its first move to the West Coast, the natural beauty retailer has opened a 600-square-foot store inside the new...
Is Fast Beauty Starting To Flame Out?
The consumer’s appetite for snapping up the latest launch appears to be diminishing.
In the early days of 17-year-old makeup brand Girlactik, founder Galit Strugano’s launch strategy was to premiere two to three...
Lather’s Long, Healthy History In Wellness Personal Care
Talk about jumping on a trend early. Emilie Davidson Hoyt focused on natural beauty and personal care years before Tata Harper bought a Vermont farm. Launching Lather in 1999 after migraines prompted her to avoid...
