The Indie Beauty Take On Fragrance Ingredient Disclosure

Like many beauty entrepreneurs, Lite + Cycle founder Kristi Head’s penchant for design and love for quality products influenced her decision to launch a brand. Unlike many beauty entrepreneurs, anger played a role in the...

Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio

Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...

Samudra Squad Could Teach Taylor Swift’s Squad A Few Lessons In Badassery

Social media influencers and celebrities aren’t the be-all and end-all for beauty spokespeople. Samudra Skin & Sea picked its brand ambassadors based on their fearlessness rather than Instagram followers or IMDB credits. Together, the four...

Smoothie Beauty’s Stephanie Peterson Serves Up Fresh Skincare

We’ve heard of skincare that looks good enough to eat, but we’ve never actually considered taking a bite until Smoothie Beauty came along. The new brand from beauty blogger and model Stephanie Peterson, who’s graced...

The Kreyol Essence Journey From Hair Emergency To Whole Foods

Third time’s a Whole Foods Market charm for Kreyol Essence.

Hair and skin products brand Kreyol Essence broke into Whole Foods after two unsuccessful attempts and is now expanding to 250 doors...

FAR Botanicals And The Grueling Task Of Early-Stage Fundraising

Every pitch to investors begins with a compelling founder story, and here is FAR Botanicals creator Sequoia Brown’s: she’s a former librarian, artist, web designer and Cleveland native who’s overcome adversity (a modest upbringing with...

An Accidental Retailer Flourishes In The Bay Area

Stevonne Ratliff never intended to become a retailer. Her store, Concept Forty-Seven, was the fortuitous, albeit initially unplanned, result of securing space to produce her Brazil-inspired skin, hair and body care brand Beija...