Mynd Spa & Salon Goes Bankrupt, Heyday Lays Off Hundreds As COVID-19 Roils Spa Industry
The spa industry is getting hit hard as residents of major cities across the United States are under order not to leave their homes for non-essential activities to stem the spread of the coronavirus pandemic. Fallout from the...
From One Indie Beauty Entrepreneur, A Rallying Cry For The Indie Beauty Community Coping With The COVID-19 Crisis
We are a week into having closed The Sunscreen Company’s offices in Ottawa due to the coronavirus guidelines issued by the Public Health Agency of Canada. The province where we are, Ontario, has declared a state of...
Public Relations Agencies Offer Deals To Help Indie Beauty Brands With COVID-19 Communications Strategies
Indie beauty entrepreneurs fear the brands they’ve poured their hearts, souls and savings into could be wiped out by the financial impacts of COVID-19 that are rippling through the global economy. Many have already made devastating cuts to their...
Eight Tips For Bettering Indie Beauty Brands’ Business Prospects With Marketing And E-Commerce Efforts
In the midst of COVID-19 quarantines, downtime means a ton of screen time. Although there’s great economic and societal uncertainty, misinformation and fearmongering at the moment, examples of companies that leveraged digitization as previous crises limited physical interaction...
Communications In The Time Of Coronavirus: PR Professionals Weigh In On Crucial Steps Beauty Brands Should Be Taking Right Now
As the coronavirus pandemic spreads, brand messages that made sense even a day ago may be unwise. The communications and sales strategies pursued over the next 90 days could make or break small beauty businesses. Above and beyond...
