Ethique Founder Brianne West Starts Investment Firm Nous With $12M Focused On Purpose-Driven Early-Stage Businesses

There’s only so much a single company can do. To deepen her impact beyond her company, Brianne West, founder of plastic-free beauty brand Ethique, has started Nous, an investment, mentoring and coaching firm that’s dedicated 20...

How Becoming A Mom Prompted Miribel Naturals Founder Jackie Gil Serchuk To Overhaul Her Haircare Brand

When Jackie Gil Serchuk named her curly hair brand My Soigne in 2018, it was for practical as well as emotional reasons. On the practical side, in scouring the internet for curly hair-related possibilities, it seemed like they’d...

Willow Growth Partners’ Deborah Benton On Fair Early-Stage Deals, Launching A Brand In A Down Market And The Metaverse

Deborah Benton, founder and managing partner Willow Growth Partners, an investment firm constructed specifically to support early-stage consumer brands, is the first to acknowledge she was part of a problem she’s now trying to solve. “I had...

Baccarat Rouge 540 And Flowerbomb At Walmart? No, But Dossier’s Fragrances Inspired By Them Will Soon Be.

Maison Francis Kurkdjian’s Baccarat Rouge 540, Yves Saint Laurent’s Black Opium and Viktor&Rolf’s Flowerbomb are coming to Walmart. Well, not exactly, but replicas of them are. Dossier, the digitally native creator of $29 to $49 fragrances inspired by...

New Brand Tumeri Wants To Be The Goli Nutrition Of Turmeric

Before Joseph Zigelboum launched Brooklyn Botany in 2016 as a 20-year-old seeking to carve out a lucrative niche on Amazon—he found one as the body scrub-focused brand generated millions of dollars in sales and was acquired...

Commodity Changes The Language Of Fragrance To Democratize It, Readies For A Sephora Relaunch

Commodity is on a mission to become a standard-bearer for modern American perfumery. The brand is working to achieve that mission by changing the language of fragrance to make it more accessible to American consumers and reentering...

KraveBeauty Puts The Spotlight On Sustainable Sourcing With Its Newest Product

KraveBeauty founder and CEO Liah Yoo is an advocate for slowing down skincare, but she didn’t anticipate the process leading to her skincare brand’s latest launch, makeup remover Makeup Re-Wined, would be as slow as it turned...