Scentbird Upends The Department Store Fragrance Experience By Shipping Scents Monthly To Millennials
In the absence of smell-o-cellphones, selling fragrances has been notoriously difficult to accomplish outside of physical locations. Addressing the persistent proboscis problem, subscription service Scentbird has cracked the code of the digital scent business by...
Will Ingredient Sourcing Transparency Be The New Label Reading?
As skincare companies jumped on the rose hip craze, Bloomsbury Sq. founder Niambi Cacchioli ran into trouble obtaining the ingredient for her natural beauty brand’s merchandise. “It was out of stock everywhere, and that was...
The Latest IBE Anthology Preserves The Biggest Indie Beauty Expo Yet For Posterity
The New York edition of Indie Beauty Expo (IBE) in August was a watershed moment for two-year-old Indie Beauty Media Group (IBMG), IBE’s producer. It was the company’s biggest trade show ever, attracting 227 brands from more than 20...
Rachel Roberts Challenges Natural Beauty Brands To Take Marketing To The Next Level
For natural beauty brands, the past was far easier than the future will be. Stores are swamped with eco-friendly personal care options, and customers have plenty to choose from if they’re switching away from conventional beauty products. Rachel...
DedCool Is Really That Cool (So Says Riley Rose And Neiman Marcus)
Most people have mementoes from their teenage years they recall with a mixture of nostalgia and embarrassment. For Carina Chazanas, that memento is her first fragrance business. “When I was 16, I did a brand called Carina Chaz....
