Claire McCormack
PMS Gummy Vitamin Brand FLO Vitamins Evolves Into Broader Company O Positiv
After rapidly achieving seven-figure sales, PMS relief gummy brand FLO Vitamins is preparing for its next stage of growth addressing a wide variety of women’s health concerns—and beyond. It’s rebranded to O Positiv,...
Menopause-Focused Sexual Wellness Brand Tabu Closes Funding Round, Launches On Goop
Tabu, maker of a personal massager and organic lubricant created for women in peri- to post-menopause, has closed a $500,000 seed round and entered Goop’s selection. The funding round led by Tia and...
Indie Beauty Brands Scrambled To Make The Most Of Monday’s Social Media Outage
Social media behemoth Facebook and its subsidiaries Instagram, WhatsApp and Oculus VR went dark at around 11:30 AM Eastern Standard Time on Monday and were down for about six hours. On Twitter, pundits posited the outage...
WLDKAT Launches At Ulta Beauty With Revamped Packaging, Lower Prices And CBD-Free Formulas
It’s been a wild year and a half for WLDKAT. The clean, ingredient-forward brand launched by former Urban Decay executive Amy Zunzunegui in the early days of the pandemic has unveiled redesigned packaging,...
Are Futuristic Treatment Centers The New Spa?
Is the spa day passé? The experience of donning a plush robe and slippers to shuffle from facial to massage to manicure is being replaced by wellness-boosting protocols that...
Is Sexual Wellness Ready For Butt Stuff? Future Method Thinks So
“What I do at Future Method and Bespoke Surgical is all about destigmatizing, taking out the taboo,” says anal surgeon Evan Goldstein, discussing his sex care brand and New York City medical practice.
New Melanated Skin Specialist Plantkos Launches In DTC, Enters The Detox Market’s The Launchpad Program
Like many melanated women, Sejal Patel regularly struggled with hyperpigmentation and skin inflammation, but discovered that, just as the beauty product advertisements she saw didn’t feature women who looked like her, the products in those ads...
