What The Beauty Industry Should Do To Fight Anti-Asian Racism

Since the start of the pandemic, violence against Asian Americans has been on the rise. In San Francisco, there’s been a recent wave of racist assaults targeting elders in the Asian American community that’s caused injury and...

Small-Batch Botanical Skincare Line Linné Is Ready To Bloom

Jenna Levine began tinkering with recipes and sharing the resulting concoctions with her family at an age when most kids are learning to read. Following the instructions of “The Herbal Home Spa” by Greta Breedlove, one...

Influencer Nia Imani’s New Clean Brand Imania Beauty Takes A Scalp-First Approach To Haircare

For years, natural haircare influencer Nia Imani collaborated with brands such as Mielle Organics, The Mane Choice and Shea Moisture on activations and content, but, after amassing more than 100,000 subscribers on YouTube, she decided it was...

Four Years After Launching With A Single SKU, Slow Beauty Brand Ouli’s Ointment Puts Out A Second Multipurpose Product

When Stephanie G-M’s yia-yia fell ill with dementia in 2014, she began to reflect on her deep link to the Greek island Zakynthos, where she spent most of her childhood. “’When she goes, what’s going to tie me...

How Indie Beauty Brands Are Celebrating Diwali—And Inviting Everyone To Join In

As brands inspired by Indian beauty or I-Beauty multiply, the traditions that inform it are increasingly becoming part of the conversation in the beauty industry outside of India. Holiday traditions, of course, are important facets of cultures around...

How Bath And Body Care Brand Sister Sky Puts Native American Ideas Of Wellness Into Practice

When Sister Sky co-founder Monica Simeon’s six-month-old son Kevin suffered from severe eczema, she did what most parents would do. She rushed him to a doctor in the hopes there’d be a medical solution to his irritated...

Masami Powers Premium Clean Haircare Products With Nutrient-Packed Japanese Seaweed

After more than a quarter century as an advertising executive at companies such as McCann Erickson, BBDO, Ogilvy & Mather and J. Walter Thompson, it takes a lot to impress Lynn Power. But when James Hammett, a longtime...