Circular Brand Cyan Skincare Wants To Reduce Beauty’s Environmental Footprint With Elevated Essentials

New clean brand Cyan Skincare aims to minimize waste from sourcing to customers’ doorsteps. Named for the color of the ocean, the brand is launching with two products, Pacific Moisturizer and Atlantic Serum, that reference oceans to...

“Solve A Problem That Other Products Are Not Solving”: Play Pits Offers Natural Deodorants For Kids

Shuttling her son Kameron between basketball camp and football practice, mother of three Chantel Powell noticed a stench emanating from his body. “You smell like a grown man,” she declared. With Kameron just 6 years old at the...

Four New Ingestible Beauty And Wellness Brands To Keep An Eye On

In 2014, Sephora took a chance on Hum Nutrition and ushered in a wave of beauty supplements. Already big in Asia, the presumption was that the inside-out approach would sweep Americans increasingly interested in wellness. That presumption fueled...

Sarah Nicole Skincare Protects The Skin Barrier With A Pared-Down Range Of Three Products

In a digital age that gave rise to shelfie images packed with products, Sarah Nicole Skincare founder Sarah Payne is encouraging consumers to pare back their skincare routines to provide skin a chance to recuperate. “Many skin...

Warby Parker-Style Startup Dollar Beauty Tribe Invites Customers To Try Before They Buy

Dollar Beauty Tribe is out to be the Warby Parker of beauty. For a shipping and handling fee of $4.95, customers signing up for its subscription service receive a full-size product to try for 30 days. Following...

Jeffree Star And Shane Dawson Reveal Money Secrets The Beauty Industry Has Kept Under Wraps. Will Others Follow Suit?

Even in a beauty industry nodding toward transparency, talking about money is taboo. Jeffree Star has broken that taboo big time. Leading up to the super influencer and brand founder’s collaboration with comedian and YouTuber Shane Dawson, the...

Ode To Self Changes Its Business Model, But Stays Committed To Supporting Women’s Mental Health Through Skincare

Kimberlee Keitt launched clean beauty e-tailer Ode To Self last year on a mission to support women’s mental health by putting self-care at the center of her selection. After a few months of running the online shop,...