Biography Tells Its Story Of Active Face Oils At Clean Beauty Retailer Onda Beauty

When Linda Alixe Thompson launched Olie Biologique in 2012, its face oil forte was an anomaly in an American market that considered oils a strange proposition for skincare. In the ensuing years, face oils became so commonplace...

The Glow Down: What Led To The End Of Becca Cosmetics

Becca Cosmetics’ Champagne Pop bubble has burst. On Wednesday, Estée Lauder Companies Inc. revealed the brand known for products packing on the glow will turn out its lights at the end of September, leaving competitors outpacing it...

Why We Are Paradoxx’s Yolanda Cooper Raised $4M In Five Rounds Over Three Years

Before Yolanda Cooper launched the eco-conscious hair products brand We Are Paradoxx, she realized two fundamentals about getting it off the ground: She had to secure lot of money to produce its Supernova cordless curling and straightening...

This Gen Z-Focused Brand Incubator Is Letting Celebrities And Influencers Take The Reins

Over the last several weeks, there’s been a number of articles pontificating about the beauty products that have replaced fragrances in the celebrity empire-building repertoire. Vogue and Vice proclaimed sex toys are today’s celebrity fragrances.

Why Amazon Is The Next Big Breeding Ground For Beauty M&A

On Wednesday, Unybrands, an outfit billing itself as a serial acquirer of Fulfillment By Amazon, e-commerce and direct-to-consumer stores, announced a $25 million round of funding involving investors the likes of Airbnb co-founder Nathan Blecharczyk, Public Goods...

After Securing Distribution At Military Retail, Grooming Brand Bravo Sierra Marches Into Target

Bravo Sierra is expanding civilian distribution. After debuting in August of 2019 at The Exchange, the retailer serving United States Army, Marine, Navy and Air Force bases, and going live on its website, the grooming brand rolled...

“It Wasn’t Iconic Enough”: Everyone Revamps To Stand Out On Big-Box Shelves

Shortly after EO Products’ launch more than a quarter century ago, it entered Whole Foods, then a budding grocer that hadn’t yet hit Manhattan. Along with companies like Dr. Bronner’s, Nature’s Gate, Alba Botanica and Burt’s Bees,...