Knowledge
Makeup Experts From Nudestix, Rare Beauty And Ace Beauté On Social Media, Subscription Boxes And Virtual Try-On Tools
Over the last few years, the skincare category has been the beauty industry’s growth engine, a development accelerated by pandemic-stoked quarantines and mask mandates, but the makeup category has been rallying. In the third quarter, prestige...
Indie Beauty Brands Experience Average Order Value Gains And Strong Demand For Self-Care Amid Disappointing Black Friday And Cyber Monday Sales
Nearing the end of a year in which the pandemic stubbornly refused to disappear and the global infrastructure underpinning the consumer packaged goods industry buckled, the fervor surrounding Black Friday and Cyber Monday faded as consumers spread their...
A Cosmic Guide To December 2021: Horoscopes For Beauty Entrepreneurs
Sagittarius season brings a glimmer of hope. While 2021 has been a mixed bag of highs and lows, use the last month of the year to channel what you wish to come in the upcoming year....
What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands
For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...
Alternatives To Virgin Plastic Are Far From Perfect. Here’s What You Need To Know About Them.
Here’s a controversial take given the beauty industry rat race to reduce environmental impacts: Plastic is an unbeatable packaging material for certain products. Of course, the downside is that plastic packaging produces billions of units of waste each...
The Questions You Really Need To Ask To Achieve More Sustainable Packaging
On a whim one morning earlier this month, I wrote a LinkedIn post sharing core questions brands interested in developing less eco-harmful packaging should be asking themselves and their suppliers. I invited others to chime in with questions...
