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Haven Well Within’s Timely Mission To Help Women Turn Their Homes Into Sanctuaries
Before the pandemic, as millennials came of age as powerful consumers, their interest in experiences over things began to shape how companies selling to them oriented their businesses. Sycamore Partners-owned Talbots was one such company. Under the...

The Opposite Of Fast Beauty: How The Conservatory Curates An Assortment Built To Last
When Vogue contributing editor Robert Sullivan wrote in 2019 that The Conservatory’s Hudson Yards opening represented “a sea change, a true tipping point, for retail,” the ensuing dramatic tipping points for brick-and-mortar stores were far beyond the...

Grind Pretty’s Mimi J Is Building A Beauty Empire By Helping Other Women Build Their Businesses
Mimi Johnson, the Atlanta-based makeup artist and budding beauty mogul better known as Mimi J, isn’t satisfied simply building a business. Instead, the founder of product line-cum-retailer The Glamatory and content-commerce vehicle Grind Pretty wants to...

“Move With Intention”: How Inside Outer Beauty Market Created A Diverse Selection And More Than Doubled Sales
During an exceedingly tough time for retailers, Inside Outer Beauty Market has more than doubled its year-over-year revenues. For the clicks-and-bricks concept, which dealt with its physical store in Allentown, Pa. being closed for five...

CEO Natasha Cornstein Believes Blushington’s Pandemic-Era Changes Have Made It Much Stronger
There are many companies that will look very different coming out of the pandemic than they did going into it. Blushington is one such business. Centered around makeup services at brick-and-mortar locations prior to the coronavirus, it...

How Verishop Is Building Its Beauty Assortment For Millennial And Gen Z Shoppers Changed By The Pandemic
Verishop launched in July of last year with an ambitious plan to do for vendors and online shoppers what Amazon hasn’t: be a source of quality brand information, curation and discovery. In the little over a year...