Claire McCormack
VC-Backed Supplement Brand Bird&Be Aims To Make Fertility Products More Inclusive And Accessible
Breanna Hughes and Samantha Diamond, co-founders of new direct-to-consumer fertility health company Bird&Be, know firsthand how harrowing, frustrating, confusing, time-consuming and expensive the fertility journey can be—and they’re dedicated to bettering...
Five Indie Beauty Brands Entering The Scorching Hot Sunscreen Category
Any indie beauty brand founder can tell you that some products are easier than others. From a regulation and formulation standpoint, sunscreen is one of the hardest. The beauty industry watched last week as personal...
Prima’s Co-Founders On Sephora’s New Clean + Planet Positive Initiative And The Clean Beauty Backlash
When Sephora decided to craft a policy on CBD products, it called upon Prima’s co-founders—Jessica Assaf, Christopher Gavigan, and Laurel Angelica Myers—to advise it on how to vet and onboard brands in...
Indie Beauty Snapshot: 14 Trends From The First Half Of 2021
We’re living in precarious in-between times. As exuberance took hold in the United States and we at Beauty Independent began including in our copy that the pandemic appeared to be “subsiding” or “ebbing,” the Delta variant was charging...
Entrepreneur And Humanitarian Kate Roberts Launches Sexual Wellness Marketplace And Educational Platform The Body Agency
Entrepreneurs in the sexual wellness space are an interesting bunch. Even among this intriguing cohort, Kate Roberts, creator of new sexual health marketplace The Body Agency, cuts a fascinating figure. The founder and...
Six New Brands Spanning Cosmetics, Skincare, Haircare And Sexual Health
This brand roundup is a testament to the dizzying pace at which yesterday’s innovations become today’s table stakes. When Kegelbell: The Vagina Gym debuted at Indie Beauty Expo in 2019, a trade show put on...
Bubble’s Gen Z Skincare Rolls Out To Walmart Doors Nationwide
When Beauty Independent spoke to Shai Eisenman in November last year about the launch of her teen skincare brand Bubble, she predicted it would be in every mass...
