Beneath the Surface
A New Crop Of Wellness Startups Is Joining The Mushroom Rush
In recent years, mushrooms have gone from side dish to nutritional supplement staple. Now, a new crop of startups is seizing on the myriad of mycelium opportunities that abound across the wellness space. Interest...
How Beauty Entrepreneurs Who Are Mothers Handle The Many Challenges The Pandemic’s Thrown At Them
We’re now a year into a global pandemic that’s been especially hard on small business owners and working mothers. Many independent beauty brand founders occupy both roles, making the challenging stretch all that more challenging. A...
Asian American Beauty Brand Founders On The Ethics Of Selling Gua Sha
In its Instagram Stories last week, beauty industry watchdog Estée Laundry highlighted claims that skincare brand Wabi-Sabi Botanicals hasn’t been crediting the origins of its name—it comes from the Japanese concept of accepting imperfection that’s grounded...
How Beauty Brands Are Riding The Wave Of At-Home Workouts
Following the 1918 influenza pandemic, mounting interest in socialized medicine bolstered public health programs worldwide and a fascination with alternative medicine sent people searching for remedies outside of Western doctors’ offices. It’s likely the impacts of the...
A Cosmic Guide To March: Horoscopes For Beauty Entrepreneurs
Though we’ve had to adapt to the changed ebbs and flows of daily life, the reverberations of pandemic trauma still continue to affect us in largely unseen ways. Even if we have managed to stay afloat through this...
The Glow Down: What Led To The End Of Becca Cosmetics
Becca Cosmetics’ Champagne Pop bubble has burst. On Wednesday, Estée Lauder Companies Inc. revealed the brand known for products packing on the glow will turn out its lights at the end of September, leaving competitors outpacing it...
